Stamp of Action
Where we motivate each other to fight injustice. Every instance of injustice that we see on a daily basis has a group or organization that supports that injustice. This Stamp of Action is creating a way to help identify and support those injustices but in a way that other organizations would want to join and be a part of, showing them that they are not alone. Not taking away from the injustice itself but highlighting those who share equal importance. The goal is to work alongside these other organizations. Together never against each other.
Process
After going through multiple iterations on hat I wanted the message of this project to be I was able to develop the identity. When developing this projects identity I went through a numerous amount of different logo directions before I landed on the official logo, which incorporates two fist in place of the butterflies wings. Incorporating the fist into the logo is meant to create an abstract logo that attracts the viewer and communicates the direction of this projects message, “Where we motivate each other to fight injustice”.
The purpose of this project is for stamp of action to be used to help and represent instances of injustice we currently face in society today by marking that injustice with the stamp so we all know where to look next and identify those who stand with us.
Stamp of action won an award from the Fall 2021 AIGA MN Design Show as a part of the Uplifting Community Curated show.
