Winona Area Activity & Resource Guide
Each year the campaign class sets up a booth at the Major fair held on the Winona State campus. We are in charge of Creating a whole new brand identity and collateral material based around it representing the Design Department. Our group, Desipy (Design Therapy), was in charge of creating the brochure for the fair in fall 2021. After conceptualizing a few different directions we agreed on creating a map of Winona to be placed on the back side of the brochure as a poster. The idea behind this was we wanted to create something that students would be more inclined to use rather then throw away since many of the new faces on campus started attending WSU during the COVID Pandemic and have little to none expertise on the new city they live in.
Process
When creating this map we all agreed to include locations that we have visited the most while attending Winona State. From there we developed a list and started sketching out graphics that best resembled each other and the location given to best fit the aesthetic of our map. With this project having so many steps we divided and conquered to meet our deadline. I was focused on the Key descriptions along with location illustrations, below I have highlighted a few of those illustrations.
