Winona Area Humane Society
Winona Area Humane Society rebranding. This was my first client based re-branding project for our local Animal Humane Society. The client wanted to keep an aspect of their old logo heart in the new branding. Which is meant to represent the love and care for animals at the Winona Area Humane Society.
Process
When working with this client we were aware they still had a strong preference for the identity of their previous logo which included an etched heart but they wanted something more timeless. A challenge was communicating to the client why that wasn’t the best direction but that we can use they important elements. So my group and I found a way to include a heart and also a clear marker of this being for the Winona Area Humane Society, so it would not get lost next to the general Humane Society identity.
